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Inbound Marketing for Recruiting Firms - Case Study

By Randy Malmquist

COO & Partner + Growth Marketing Expert

Fun Fact: Sneakerhead

Inbound Marketing for recruiting firms - Case Study 


Aclipse, is an recruiter for teaching English overseas. Aclipse recruiters have all spent time teaching English in Asia, so we can speak to our candidates with first-hand knowledge.

Challenge - Use Inbound Marketing to increase website visits and get more qualified candidates.

Qualified customers and candidates are online consuming content and traditional marketing strategies are not engaging the right clients as well as the top talent. We are spending money on direct marketing such as PPC (pay per click) and posting on job boards, but not getting a lot of qualified leads.

Solution - Use Inbound Marketing to both increase quality of leads and increase marketing ROI

Results- Using The inbound methodology has increased traffic, reach and quality of leads with a higher ROI. We have increase our conversion to 33% up 5 times the pervious average. We have saved 1.5 to $2k per month on average by increasing inbound marketing and decreasing traditional marketing.

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