by Lizzy

What's a Good Email Open Rate for Your Industry Average?

As marketing and sales professionals, we send dozens of emails a day. We’re emailing prospects, customers, leads, partners....

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Topics: Email Marketing, Email Best Practices, Email Trends

by Lizzy

How a HubSpot Sales Lion(ess) Found Her Groove in 8 Weeks

Selling is a tough thing to do! At least that is how I perceived it at first. I had no formal sales training and I knew I had...


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Topics: Growth Marketing, Training, Prospecting

by Lizzy

Why Small Practices Should Invest in Upgrading EMR Technology

With technology becoming a dominant force in the world, healthcare organizations have also taken a step forward to avoid using...


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Topics: Healthcare,

by Lizzy

8 Tips You Should Know About Healthcare IT Security

Even though stolen healthcare data isn’t as valuable as financial records, cybercriminals are found spending more time and...


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Topics: DataPrivacy, IT Security, Healthcare

by Lizzy

The Do's and Don'ts of GDPR Before Sending Emails

The General Data Protection Regulation (GDPR), a major change in data privacy regulations, will be put into effect on May 25,...


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Topics: Email Best Practices, Data, DataPrivacy

by Lizzy

5 Ways Artificial Intelligence Will Dominate Lead Generation in 2018

Artificial intelligence (AI) is already here, and is rapidly proving its worth in almost every industry across the globe. Many...


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Topics: Lead Generation, Artificial Intelligence,

by Lizzy

10 Email Workflows You Should Be Using to Automate Your Business

If you have a good email database, you need to start creating segments to maintain a proper flow of emails. Maintaining email...


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Topics: Email Best Practices, Business, Workflows

by Lizzy

Seven Winning Steps to an Effective A/B Test Based on Data

A/B tests are one of the most beneficial techniques used to evaluate the response of your recipients while running an email...


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Topics: A/B Testing, Analytics, Data

by Lizzy

6 Tips to Boost Your Email Deliverability

Email marketing is an effective way of reaching out to your potential customers. Stats indicate that emails can generate an ...


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Topics: Lead Generation, Email Marketing, Email Best Practices

by Lizzy

Email Marketing Trends for B2B Businesses in 2018

Even though several lucrative marketing platforms have sprung up over the past decade, email still holds its position as the...


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Topics: Email Marketing, Email Best Practices, Email Trends

by Lizzy

5 Best Practices for Email List Management

Perhaps you are a marketer in charge of email for small, medium and enterprise level businesses, generally nervousness about...


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Topics: Email Marketing, Email Best Practices, Email List Management