Lead Scoring & Sales Enablement

Lead scoring enables marketing automation, improves efficiency of Sales & Marketing and increases revenue. 73% of Leads are lost without a prioritization system reps struggle with leads that are not sales ready. "It works: 68% of “highly effective and efficient” marketers pointed to lead scoring as a top revenue contributor." Surprisingly, many companies still don't score their leads. According to MarketingSherpa's B2B Benchmarking Report , while many are thinking about lead scoring for their business, only 21% of B2B marketers have actually established a lead scoring program.

Lead Scoring & Sales Enablement

Lead scoring enables marketing automation, improves efficiency of Sales & Marketing and increases revenue. 73% of Leads are lost without a prioritization system reps struggle with leads that are not sales ready. "It works: 68% of “highly effective and efficient” marketers pointed to lead scoring as a top revenue contributor." Surprisingly, many companies still don't score their leads. According to MarketingSherpa's B2B Benchmarking Report , while many are thinking about lead scoring for their business, only 21% of B2B marketers have actually established a lead scoring program.

All you need to know about Sales & Marketing Alignment

Many sales and marketing teams when asked the question "Are your sales and marketing teams aligned?" will say "yes, of course", but what we have found is that in most cases its not really true. Nine times out of ten, when pushed a little further the answer is "no, not really". 

4 Quick Impact CRM Tools for Sales and Marketing Alignment

In our experience Sales and Marketing departments need to have shared strategies and goals. Sales and Marketing alignment will get your team in front of more qualified buyers. We wanted to share the top tools that we use and find most useful for our teams with their overall efforts. 
 

Inbound Marketing with Sales and Marketing Alignment

Inbound Marketing is the evolution of B2B sales processes, but if we are not aligning our sales and marketing we are not going to maximize our ROI. Sales enabelment is the best way to operate our sales efforts and keep up with today's empowered buyers .

Driving Results with Sales and Marketing Alignment

How often do you hit your sales goals? Are your sales goals clear? Do you know what your team has to do to hit sales goals?

Are your Sales and Marketing Teams talking to each other?

Many sales and marketing teams when asked the question "Are your sales and marketing teams aligned?" will say "yes, of course", but what we have found is that in most cases its not really true. Nine times out of ten, when pushed a little further the answer is "no, not really". 

Growth Driven Design Resource Guide

Designing or redesigning a website is an arduous task, can take 3 to 6 months to complete and cost from 10 to 80 thousand dollars. Most of the time a website takes longer than planned and can easily go over budget and scope. Ultimately the new website may not perform as well as was hoped. The reason is because typical website projects do not fully consider what specific and varying actions the ideal customer will take in order to move through their journey to becoming a customer.

4 "Must Haves" for your Website Redesign

The average small/medium-sized business website redesign costs between $15,000 to $80,000. In many cases a website redesign project goes over-budget or gets delivered late. The traditional web design methodology is risky and relies a lot on best practices and guess work, instead of user data and feedback. At the launch of the new website most companies don't know how well the site will perform. Getting found online is your website's job. What are the best ways to optimize your website in 2018? Here are the top "must haves" for your website redesign in 2018. 

Inbound Marketing for Recruiting Firms - Case Study

Inbound Marketing for recruiting firms - Case Study 

Is The GDPR good or bad for Content Marketers?

If you have been on the internet in the last month you have probably seen a lot more pop up messages on your favorite websites saying alerting you“ We have updated our privacy policy” you have probably also gotten a bunch of emails with similar messaging. What is going on, and why did everyone decide to all of the sudden update their privacy policies all at once? Its because of the GDPR, a new regulation for data privacy and it’s a gift to content marketers according to the content marketing institute. A handful of lawsuits have already been filed against internet giants like Facebook and Google. So is the new regulation good or bad for Content Marketers?

Growth Driven Design and Marketing for Recruitment Agencies

Both Growth Driven Design and Marketing for recruitment agencies are equally important. Growth driven design methodology is the best way to maintain a consistent conversion cycle on your website. If you constantly improve your website based on your visitors feedback and actions, its stickiness will also increase.
 

Getting started with Growth Driven Design and Inbound Marketing

Some of the top MarTech agencies have determined that GDD (Growth Driven Design ) is the best way to maximize the conversion journey of prospects  to customers to their clients websites. Implementing a successful GDD strategy can dramatically increase stickiness and completely transform your website's overall deliverable results and  revenue. You can't optimize GDD without an inbound marketing strategy because they work hand in hand. 

Is a Website Redesign the Best way to Grow your Business Online?

Traditional Web Design is dead, Growth Driven Design is the evolution of web design. Implementing a successful "GDD" strategy can dramatically increase revenue and completely transform your website's overall deliverable results. Here are some of the reasons many top agencies are transitioning to a more "user experience" based strategy to build and develop their websites.

How a HubSpot Sales Lion(ess) Found Her Groove in 8 Weeks

Selling is a tough thing to do! At least that is how I perceived it at first. I had no formal sales training and I knew I had to learn a new skill and find ways to engage with prospects without being a pushy salesperson. More importantly, I wanted to step outside my comfort zone, find my groove and be the best damn partner to our agency. I heard about the Bootcamps and knew I had to take advantage of all the great support and guidance HubSpot offers for their Agency Partners. I was determined to start with the Pipeline Generation Bootcamp.

The Essential Elements of Growth Marketing

Growth Marketing happens when you begin to create valuable content for your target audience. As much as 70% of the content your company has, is not being used at all or used properly. Neil Patel, has founded numerous companies and provided content strategies for Advantage Consulting Services that counted Fortune 500 companies like Samsung, Amazon, Microsoft, and Viacom among its clients.

25 Website Redesign Must-haves eBook
RECENT POSTS

Lead Scoring & Sales Enablement

Lead scoring enables marketing automation, improves efficiency of Sales & Marketing and increases revenue. 73% of Leads are lost without a prioritizat...

READ MORE

All you need to know about Sales & Marketing Alignment

Many sales and marketing teams when asked the question "Are your sales and marketing teams aligned?" will say "yes, of course", but what we have found...

READ MORE

4 Quick Impact CRM Tools for Sales and Marketing Alignment

In our experience Sales and Marketing departments need to have shared strategies and goals. Sales and Marketing alignment will get your team in front ...

READ MORE

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