Lead Scoring & Sales Enablement

Lead scoring enables marketing automation, improves efficiency of Sales & Marketing and increases revenue. 73% of Leads are lost without a prioritization system reps struggle with leads that are not sales ready. "It works: 68% of “highly effective and efficient” marketers pointed to lead scoring as a top revenue contributor." Surprisingly, many companies still don't score their leads. According to MarketingSherpa's B2B Benchmarking Report , while many are thinking about lead scoring for their business, only 21% of B2B marketers have actually established a lead scoring program.

Lead Scoring & Sales Enablement

Lead scoring enables marketing automation, improves efficiency of Sales & Marketing and increases revenue. 73% of Leads are lost without a prioritization system reps struggle with leads that are not sales ready. "It works: 68% of “highly effective and efficient” marketers pointed to lead scoring as a top revenue contributor." Surprisingly, many companies still don't score their leads. According to MarketingSherpa's B2B Benchmarking Report , while many are thinking about lead scoring for their business, only 21% of B2B marketers have actually established a lead scoring program.

All you need to know about Sales & Marketing Alignment

Many sales and marketing teams when asked the question "Are your sales and marketing teams aligned?" will say "yes, of course", but what we have found is that in most cases its not really true. Nine times out of ten, when pushed a little further the answer is "no, not really". 

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