Lead scoring enables marketing automation, improves efficiency of Sales & Marketing and increases revenue. 73% of Leads are lost without a prioritization system reps struggle with leads that are not sales ready. "It works: 68% of “highly effective and efficient” marketers pointed to lead scoring as a top revenue contributor." Surprisingly, many companies still don't score their leads. According to MarketingSherpa's B2B Benchmarking Report , while many are thinking about lead scoring for their business, only 21% of B2B marketers have actually established a lead scoring program.

Many sales and marketing teams when asked the question "Are your sales and marketing teams aligned?" will say "yes, of course", but what we have found is that in most cases its not really true. Nine times out of ten, when pushed a little further the answer is "no, not really". 

In our experience Sales and Marketing departments need to have shared strategies and goals. Sales and Marketing alignment will get your team in front of more qualified buyers. We wanted to share the top tools that we use and find most useful for our teams with their overall efforts. 
 

Inbound Marketing is the evolution of B2B sales processes, but if we are not aligning our sales and marketing we are not going to maximize our ROI. Sales enabelment is the best way to operate our sales efforts and keep up with today's empowered buyers .

How often do you hit your sales goals? Are your sales goals clear? Do you know what your team has to do to hit sales goals?

Many sales and marketing teams when asked the question "Are your sales and marketing teams aligned?" will say "yes, of course", but what we have found is that in most cases its not really true. Nine times out of ten, when pushed a little further the answer is "no, not really".