In our experience Sales and Marketing departments need to have shared strategies and goals. Sales and Marketing alignment will get your team in front of more qualified buyers. We wanted to share the top tools that we use and find most useful for our teams with their overall efforts.
Designing or redesigning a website is an arduous task, can take 3 to 6 months to complete and cost from 10 to 80 thousand dollars. Most of the time a website takes longer than planned and can easily go over budget and scope. Ultimately the new website may not perform as well as was hoped. The reason is because typical website projects do not fully consider what specific and varying actions the ideal customer will take in order to move through their journey to becoming a customer.
Both Growth Driven Design and Marketing for recruitment agencies are equally important. Growth driven design methodology is the best way to maintain a consistent conversion cycle on your website. If you constantly improve your website based on your visitors feedback and actions, its stickiness will also increase.
Selling is a tough thing to do! At least that is how I perceived it at first. I had no formal sales training and I knew I had to learn a new skill and find ways to engage with prospects without being a pushy salesperson. More importantly, I wanted to step outside my comfort zone, find my groove and be the best damn partner to our agency. I heard about the Bootcamps and knew I had to take advantage of all the great support and guidance HubSpot offers for their Agency Partners. I was determined to start with the Pipeline Generation Bootcamp.
Growth Marketing happens when you begin to create valuable content for your target audience. As much as 70% of the content your company has, is not being used at all or used properly. Neil Patel, has founded numerous companies and provided content strategies for Advantage Consulting Services that counted Fortune 500 companies like Samsung, Amazon, Microsoft, and Viacom among its clients.
Generating quality leads is a crucial part of any business development manager’s role, but more importantly fostering new client relationships needs to happen consistently. The best way to deliver results regularly is to have a Growth Marketing Positioning Statement to differentiate yourself from your competition.
The best way to deliver B2B sales results consistently is to have a growth marketing strategy in line with your sales message. Your potential clients are online and they are looking for information daily. If you can provide the content they are searching for you are going to position yourself to win their business.
Kathleen Booth, owner and CEO, Quintain Marketing says, "Companies that produce educational or informative content can establish thought leadership and generate leads earlier in the buying process, setting the stage to ultimately win the business," she notes. "It may sound counter-intuitive," she continues, "but the key is to avoid selling." By offering prospects helpful information in the form of a blog, you can win their trust and their business. “Creating valuable content for your audience will position you to be a trusted industry resource for your customer." You may be thinking, how can I write a blog? Because you are a thought leader and expert in your industry, you are qualified to address your customers needs. Some or all of the information which you are blogging about is already available on your website. When prospects read your blog, they’re looking to learn something or solve a problem.
Closing new business is a crucial part of any business development manager’s role, and it just so happens to be the hardest part of the job. The best way to deliver results consistently is to have an online marketing strategy in line with your sales message.