In our experience Sales and Marketing departments need to have shared strategies and goals. Sales and Marketing alignment will get your team in front of more qualified buyers. We wanted to share the top tools that we use and find most useful for our teams with their overall efforts.
Generating quality leads is a crucial part of any business development manager’s role, but more importantly fostering new client relationships needs to happen consistently. The best way to deliver results regularly is to have a Growth Marketing Positioning Statement to differentiate yourself from your competition.
The best way to deliver B2B sales results consistently is to have a growth marketing strategy in line with your sales message. Your potential clients are online and they are looking for information daily. If you can provide the content they are searching for you are going to position yourself to win their business.
Kathleen Booth, owner and CEO, Quintain Marketing says, "Companies that produce educational or informative content can establish thought leadership and generate leads earlier in the buying process, setting the stage to ultimately win the business," she notes. "It may sound counter-intuitive," she continues, "but the key is to avoid selling." By offering prospects helpful information in the form of a blog, you can win their trust and their business. “Creating valuable content for your audience will position you to be a trusted industry resource for your customer." You may be thinking, how can I write a blog? Because you are a thought leader and expert in your industry, you are qualified to address your customers needs. Some or all of the information which you are blogging about is already available on your website. When prospects read your blog, they’re looking to learn something or solve a problem.
With technology becoming a dominant force in the world, healthcare organizations have also taken a step forward to avoid using traditional methods of storing and sharing data, and have instead adopted electronic medical record (EMR) technologies. While the cost of acquiring an EMR software can range from $1000 to tens of thousands of dollars, it has become essential for healthcare organizations to invest in this technology.
Even though stolen healthcare data isn’t as valuable as financial records, cybercriminals are found spending more time and resources exposing it. Many have predicted that the demand for healthcare data will rise, but according to a 2016 research by Intel Security, it was found that this will take some time to happen.
The General Data Protection Regulation (GDPR), a major change in data privacy regulations, will be put into effect on May 25, 2018. If you are running a business with a target audience that comes under the European Union (EU), you might want to revisit your email marketing strategy and remove all the unlawful acts that violate the GDPR.
Artificial intelligence (AI) is already here, and is rapidly proving its worth in almost every industry across the globe. Many companies are already using this technology, but don’t refer to it as AI.
If you have a good email database, you need to start creating segments to maintain a proper flow of emails. Maintaining email workflows is a highly effective way of sending messages to your readers. Targeted emails have a 6x better chance of getting a click-through than any other type of targeted tool.
A/B tests are one of the most beneficial techniques used to evaluate the response of your recipients while running an email marketing campaign. After conducting proper tests, you’ll witness a boost in your conversion, client retention, and click-through rates.
Email marketing is an effective way of reaching out to your potential customers. Stats indicate that emails can generate an ROI greater than 300%. It takes ample time and effort to craft the perfect email – the last thing you would want is it to land in the spam folder.
Even though several lucrative marketing platforms have sprung up over the past decade, email still holds its position as the digital linchpin of every brand’s marketing strategy. It has been predicted that about 3 billion people will be using emails by 2020, which shows the ginormous opportunity this tool has to offer.
Perhaps you are a marketer in charge of email for small, medium and enterprise level businesses, generally nervousness about the deliverability rates (when we click on that send button) sets in quickly. We reflect and wonder if our efforts were good enough? Will we lose a chunk because we decided to send to those old emails, you see where I'm going with this?
Inbound marketing is the most cost effective way to find and convert leads for your business. Inbound marketing happens when an internet user searches for a keyword related to your specific industry. When the customer seeks out you as apposed to you seeking out the customer, you can erase the confrontational nature of the sales process. You will become the master of your own destiny! Sound good? It really is amazing the way psychology plays a role in the sales process. When a customer finds you as opposed to you chasing them, the whole game becomes much more enjoyable. Here is all you need to know about Inbound Marketing.
Both content marketing and growth driven design for recruitment agencies are equally important. Growth driven design methodology is the best way to maintain a consistent conversion cycle on your website. If you constantly improve your website based on your visitors feedback and actions, its stickiness will also increase. Lets talk about the benefits of content marketing and then relate them back to your website and Growth Driven Design.
I can't tell you how many times I have been asked "Does Growth Driven Design work for recruitment agencies?" This question can be answered in a couple different ways. If you know me, you probably can guess how I typically respond. I tend to throw a question right back at you. "Does your sales team get leads from your website?" "Do you source candidates from your website?" The answer is YES! Growth Driven Design along with inbound marketing will kickstart your website performance and ROI. That is if you follow the rules and do the work.
The traditional web design process is broken. You are wasting precious time and money on our website. Your website is the core of all of your marketing efforts and is your best "salesperson", yet the traditional approach to website design has a great deal of systematic risk and wasted opportunity. Growth Driven Design for Staffing Firms is common sense, if you are looking to increase your volume of placements and overall weekly/monthly billing.